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2NE1

2NE1 ( Korean: 투애니원; Pronounced To Anyone
or Twenty One) is a four-member South Korean
girl group formed by YG Entertainment in 2009.
The band consists of CL , Minzy , Dara, and Bom .
The name 2NE1 combines the phrases "21st
century" and "new evolution", [1][2]
First appearing in "Lollipop", a commercial
campaign with Big Bang for LG Electronics , 2NE1's
debut single "Fire " was released on May 6, 2009.

Since then, the group has released two extended
plays, 2NE1 and 2NE1 2nd Mini Album, and one
studio album, To Anyone . Their first EP, 2NE1
spawned the number-one single "I Don't Care ",
which won them the "Song of the Year" award at
the 2009 Mnet Asian Music Awards . Their follow-
up singles, such as "Go Away", "Lonely " and "I Am
The Best" were similarly successful, with "I Am
the Best" winning 2NE1 their second "Song of the
Year" award in 2011.
2NE1 officially debuted in Japan in September
2011 with a mini album titled NOLZA, which
contained re-made versions of the Korean songs
featured on the group's 2nd Mini Album. Since
then, the group has released one studio album,
Collection , and two physical singles in Japan.
2NE1 are set to debut in the United States in
2013, with work on the group's debut English
studio album beginning in 2010 with producer
will.i.am .
August Brown from The Los Angeles Times has
compared 2NE1 with Girls' Generation, describing
the former as a "saucier and more hip-hop-
inclined girl group", [3] while Jon Caramanica
from The New York Times acknowledged that the
group has "become a huge success" [4] and Lee
Hawkins from The Wall Street Journal asserts that
2NE1 is "taking the world by storm right now". [5]
History
Predebut
2NE1 was first mentioned by South Korean press
in late 2004 before YG Entertainment announced
in early 2009 that the group would consist of four
members and debut sometime in May of that
year. [6] The company stated that the group had
trained for 4 years, and that their debut album
would contain songs produced by 1TYM 's leader
Teddy Park. [6][7][8] The group's name was
initially announced as "21"; however, due to the
discovery of a singer with the same name, the
group was quickly renamed "2NE1". [9]
2009: Debut and first Korean EP
In collaboration with Big Bang , 2NE1's first CF
song "Lollipop ", was digitally released on March
27, 2009. [6] The song was created for LG to
promote their Cyon phone. The music video was
released on March 28, 2009. [10] Although it was
not a promoted single because it was an
advertisement (there were problems with network
chart eligibility[11] ), "Lollipop" went to number
one on various online charts [11] and topped the
online chart of music television network Mnet for
four weeks in a row. [12]
On April 30, YG Entertainment 's CEO Yang Hyun
Suk revealed that 2NE1's debut song would
contain elements of hip-hop and reggae , and
that it would be digitally released on May 6, 2009.
[13] Titled "Fire", the song was written and
produced by 1TYM 's Teddy Park.
[14] [ unreliable source? ] Teasers of the song were
released on their official website at the beginning
of May, with a 20-second clip released on May 1.
[15]
"Fire " was released as planned on May 6, with
two versions of the music video — a "space"
version and a "street" version — released on the
same day. [16] Within the first 24 hours of
release, the videos each received over one
million views. [17] The group held their first
performance of "Fire" on May 17, 2009, on SBS's
Inkigayo , [18] marking the start of the group's
activities. A reality show, 2NE1TV, was also
launched in May 2009 to assist in the group's
debut promotions.
Both the song and the group became popular
online: "Fire" topped Mnet's online chart and
2NE1 became a popular search term. [19] The
group was awarded three Cyworld Digital Music
Awards; "Lollipop" and "Fire" both won "Song of
the Month" award and the group won "Rookie of
the Month" for May 2009[20] 2NE1 received their
first Mutizen award after their fourth stage
performance in SBS's Inkigayo (Popular Song) on
June 14, 2009. They received their second
Mutizen award on the same show on June 21,
2009. Two days afterwards, 2NE1 signed a deal
with Fila to become the models for the company's
new commercial campaign. [21]
"I Don't Care " was released as the group's second
single on July 1, 2009 along with the group's first
mini-album . [22] Promotions for their new release
officially commenced in early July. [23] Yang Hyun
Suk stated that the song would demonstrate a
softer, more feminine image of the group than
illustrated by "Fire". [22] A reggae version of "I
Don't Care" was debuted with a performance on
SBS 's Inkigayo in September 2009, signaling the
end of promotions for the song. [24] Due to the
remix's popularity, it was released to digital
outlets on September 3, 2009, and became their
next digital single. [24]
In August, after finishing "I Don't Care"
promotions, 2NE1 took a temporary hiatus with
each member releasing their own solo singles.
Sandara Park was the first to release her own
digital single, titled "Kiss", in September 2009.
The song featured fellow member CL as a rapper
and was used in a commercial for CF Beer. Park
Bom 's single "You and I" was released next in
October 2009; it proved to be the most successful
of the group's solo singles, peaking at the top of
the GaOn chart. CL collaborated with Minzy in the
following month for their single "Please Don't
Go".
Along with three other groups representing Korea,
2NE1 performed in the 6th Asia Song Festival in
September 2009, where they received the 2009's
"Asian Newcomer's Award." [25] 2NE1 received
many year-end awards, including Best Rookie
Award and Song of the Year Award. Their hit
single "I Don't Care " was named 2009's Best
Selling Song on music sites Mnet, Bugs, Monkey3,
and Cyworld and second in MelOn. Their debut EP
also reached a milestone of 100,000 in sales by
the end of the 2009 year.
2010: To Anyone
On February 9, 2010, without previous
announcement, "Follow Me " ( Korean : "날 따라해
봐요", "Nal ddara haebwayo") was released to
digital outlets and used as the promotional song
for Samsung's Corby Folder. [26] Over the
summer of 2010, 2NE1 traveled to Los Angeles
and London in order to record English songs for
an American debut album with The Black Eyed
Peas 's member and music producer will.i.am . The
group recorded a total of 10 songs in their initial
sesions. [27]
The group's first full length album, To Anyone ,
was released on September 9, 2010 and proved to
be a huge success. [28] Upon release of the
album, it achieved an all-kill as all 6 new songs
in the album stayed in the Top 10 on various
music charts for one week. The album also
charted at #1 on the iTunes Hip-hop chart, #7 on
Billboard World Albums Chart, #1 on HMV Japan,
aside from topping various charts in Korea. Prior
to the release of the album, it had already
received 120,000 pre-orders. The album
eventually sold 150,000 copies by the end of the
year.
The album contains 12 tracks, including three
title tracks, "Clap Your Hands " ( Korean : "박수 쳐"),
"Go Away " and "Can't Nobody ", which were
promoted simultaneously. 2NE1 won first place
on Mnet's M! Countdown for "Clap Your Hands"
on the day of their comeback, followed by a K-
Chart win the next day on KBS Music Bank for
"Go Away", and a Mutizen a week after for their
SBS Inkigayo performance of "Can't Nobody".
Overall, 2NE1 won first place eleven times on
various music shows throughout the promotional
period for To Anyone. [29]
To promote the album, the group made its first
entertainment show appearance as a group on
KBS variety-talk show Win Win[30] while also
airing the second season of 2NE1TV.
On October 21, Yang Hyun Suk announced that
2NE1 would be releasing a follow up single on
October 31, later revealed to be "It Hurts
(Slow) " ( Korean : "아파"). [31][32] It was first
performed on SBS's Inkigayo. The music video
was directed by Kim Hye Jung, who also directed
G-Dragon 's "Butterfly ." The music video was
released on November 1 and utilized a Halloween
theme. [33]
In addition, on October 28, it was revealed that
2NE1 would release Japanese material under the
Avex Group , and that To Anyone would be re-
released in Japan on December 8, 2010. However,
the release was later delayed to early 2011. [34]
Other non-Korean promotions took place in
Thailand, where To Anyone was released on
October 28, 2010. [35] On November 26, 2NE1
released the single "Don't Stop the Music" as a
"special gift for Thai fans" and as the promotional
accompaniment to the group's Yamaha Fiore
endorsement. [36]
At the end of 2010, 2NE1 took home the "Artist
of the Year" award and the "Album of the Year"
award at the 2010 Mnet Asian Music Awards , thus
making them the only artist to win all 3 grand
awards at the said award ceremony.
2011: Second Korean EP and Japanese debut
On January 19, 2011, "Can't Nobody (English
Version)" was released on the Japanese digital
retailer Recochoku as a ringtone and ringback
tone . [37] On February 2, the "Can't Nobody
(English Version)" music video was made
available for download through iTunes Japan. On
February 22, Avex announced that 2NE1 would
release their Japanese debut single "Go Away",
previously used as a Korean promotional single,
as a ringtone on March 9, 2011. [38] It was later
announced to be the theme song of Japanese
television program Mezamashi TV. [39] On March
16, the group released 2NE1, their first extended
play, in Japan, with no promotions because of the
Tōhoku Earthquake and tsunami .[40] It debuted
at #24 on the Oricon charts, selling 3,860 copies
in its first week of release. [41] 2NE1 initially
planned to make their official Japanese debut live
on Music Station , but instead postponed their
debut to the fall of 2011 due to the earthquake.
[42] 2NE1 participated in the Naver "Pray for
Japan" campaign alongside many other Korean
celebrities, helping to raise funds for earthquake
victims. [43]
On April 18, 2NE1 announced their plans for a
Korean comeback, pushing the release of their
second mini-album, 2NE1 2nd Mini Album,
forward from the fall to "May or June". [40] Park
Bom 's second solo single, "Don't Cry", was
unveiled on April 21, 2011. The song climbed to
the top of the charts and achieved an "All-Kill" on
Korea’s real-time music charts (Bugs, Melon,
Soribada, Monkey3, Dosirak,) within 24 hours of
its release. Later on, the song went on to achieve
an perfect all-kill.
After Park Bom concluded her solo promotions by
singing an acoustic version of "Don't Cry" on YG
on Air, the group officially confirmed that a new
single titled "Lonely" would be released on May
12, 2011. A behind-the-scenes video of "Lonely"
was shown on the second episode of YG on Air,
with the full music video being released on May
11, 2011 on 2NE1's official YouTube account. The
song enjoyed similar success to "Don't Cry",
ranking #1 on live, daily, and weekly music
charts. The music video also garnered over 4
million views over the course of four days and
ranked #1 on Korean video portals like Gom TV.
Later on, the song achieved a perfect all-kill.
On June 24, 2NE1 released a single produced by
Teddy Park at midnight, titled "I Am The Best".
Within 24 hours of release, "I Am the Best"
topped all the major Korean charts, except for
Monkey3 where the song was ranked second. As
the day progressed, the song ultimately became
first and was certified as another "perfect all-kill"
for the group. On July 21, 2NE1 released an
animated music video directed by Mari Kim for
their next single, "Hate You", which proved to be
another success for the group, peaking at #3 on
the Gaon Chart . On July 28, along with the
release of the full mini-album, the single "Ugly"
and its music video were released, and again
2NE1 topped all major Korean charts with the
single. The album itself was also a major success,
topping the Gaon Chart and selling over 85,000
copies by year's end and over 100,000 copies by
September 2012. 2NE1 became the first K-pop
artist in history to release and reach five straight
"all-kill" singles. Promotions for 2NE1's second
Korean mini-album officially concluded in late
August. Following the end of promotions, 2NE1
held their first sold-out solo concert at the
Olympic Hall in the Chamsil Olympic Park on
August 26, 27 and 28 in Seoul, South Korea .
After concluding Korean promotions for their
second mini-album, 2NE1 made their official
debut in Japan in September 2011. They kicked
off their official debut by releasing their mini-
album, ‘ NOLZA‘, which was promoted by the
release of various singles throughout the summer
of 2011 - including Japanese versions of "I Am
the Best", "Hate You", and "Lonely". On the day
of its release, 2NE1 scored high points on various
music charts, and landed in second place on the
Japanese iTunes chart and fourth place on the
Oricon charts. They began their Japanese debut
tour "‘2NE1 First Japan Tour – NOLZA" on
September 19 and 20th at the Yokohama Arena,
attracting a combined total of 10,000 fans.
Altogether, 2NE1 held six concerts during their
‘2NE1 First Japan Tour – NOLZA’ at three
locations, including Yokohama Arena (9/19 -
9/20), Kobe World Commemoration Hall (9/24 -
9/25), and Chiba’s Makuhari Messe Hall. The
concerts attracted an impressive figure of 70,000
fans and marked a strong debut in Japan.
2NE1 released their first official Japanese single,
a Japanese version of "Go Away ", on November
18, 2011 in three versions, following their
September 2011 Japanese mini-album
promotions. [44] The music video for the Japanese
version of "Go Away" showcased the JS Collage
Wings x 2NE1 sneakers designed by American
designer Jeremy Scott, who has been a
contributing factor in their style and global
attention. [45]
In October 2011, MTV Iggy, an international
branch of MTV that promotes new international
music, held a global competition with 10 bands
from all around the world who competed in a
voting competition for the "Best New Band".[46]
With their song "I Am the Best",[47] 2NE1 were
crowned winners of this title on November 10,
2011, making this their first US Award. 2NE1
performed at Times Square New York in
December 2011 to accept the honor.
At the end of 2011, 2NE1 were nominated for the
Japan Record Award for Best New Artist, but lost
to the Japanese girl group Fairies. [48][49]
2012: Collection, New Evolution , New Evolution
World Tour, and English debut
On March 28, 2012, 2NE1 released their first full-
length Japanese album titled Collection along with
their second Japanese single "Scream". The album
includes Japanese remakes of their Korean songs
such as "Love Is Ouch", "Fire ", and "I Don't Care ",
and a cover of Madonna's 1984 hit song "Like A
Virgin ". Multiple editions of the album were
released to include a DVD containing the groups
Japanese and Korean music videos, according to
Oricon 's music website. The album peaked at #4
on the Oricon Daily Chart and went on to sell
over 40,000 copies in Japan.
The group and their fellow label-mates Big Bang
were invited to perform for the first time at
2012's Springroove festival in Japan alongside
some of the top American and Japanese hip hop
artists. The previous year, 2NE1 and GD&TOP
were invited, but due to the Japan tsunami and
earthquake tragedy, the festival was cancelled.
[50] The group collaborated with Japanese hip-
hop group M-Flo for the single "She's So (Outta
Control)" as well, which was released in early
2012 and was featured on M-Flo's "Square One"
album.
The group is still at work on their debut English
album, which is currently scheduled for release
in 2013. In March 2012, DJ Poet (who is also
working on 2NE1's English studio album) released
new information regarding 2NE1's first U.S.
single. According to DJ Poet, the song, titled "Take
The World On", will be an electro-dance track and
will also serve as the promotional single to the
new range Intel Notebook PC's. Originally
scheduled for release in May or June 2012, the
song is currently awaiting release after delay.
2NE1 performed at the 2012 MTV Video Music
Awards Japan, which took place on June 23, 2012
at the Makuhari Messe , to conclude initial
Japanese promotions. They also won the 'Best
New Artist Video' award for their song "I Am The
Best". The group served as the public speakers for
the 59th ‘Cannes Lions International Advertising
Festival’ in France in June 2012, along with the
nation’s top advertising agency "Cheil Worldwide",
after having been picked as the favorite K-pop
group by French Hallyu fans. The seminar they
gave was titled, “Korean Wave Through Digital
Wave.”
The group made their official Korean comeback
on July 5, 2012 with "I Love You ", which was
produced by Teddy Park and achieved an all-kill
within hours of release. The group was initially
scheduled to release their second full-length
Korean-language album in July or August 2012,
with Teddy Park confirming in June 2012 that a
total of seven songs had already been recorded
for the set. [51] Also confirmed in June 2012 was
that 2NE1's first world tour, the New Evolution
World Tour, would begin in Seoul, South Korea on
July 28 and visit New Jersey and California in the
United States in the following month before a
September Japanese leg. Jeremy Scott designed
the costumes for the concert, with Divinity Roxx
assisting in music for the concert. Due to the
group's world tour, it was announced in July 2012
that the release of their second Korean album
would be delayed into October of that year. On
September 26, a Japanese-language version of "I
Love You" was released as the group's third
official Japanese single.
In August, 2NE1 embarked on the US leg of their
New Evolution tour. On August 24, 2NE1 held an
independent concert at the Nokia Theatre in Los
Angeles. 6,680 of the 6,714 tickets put on sale
were sold, bringing in a gross sales of $653,716,
and ranking at #29 on Billboard’s Current Box
Score. This made 2NE1 the first girl group to rank
on Billboard‘s Current Box Score. [52]
In late summer of 2012 the group appeared
along side Nicki Minaj and other artists including
Big Sean and athlete Derrick Rose promoting their
own line of Adidas , marking their first entrance
into American pop culture. The Full video
features them dancing in the heart of Tokyo
having an impromptu concert for surprise fans.
2NE1 has their own line of Adidas with Jeremy
Scott .

Cr/From: News Kpop




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